Reinventing the Agency Model

The future of many agencies is in storytelling and consulting, because nobody needs an order taker anymore. Watch the alternative story, if you are old school and trust your instinct over facts. Ad tech enables anyone to buy ads and place them where their data shows as good placements. There is no point in trying to be more […]

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What is a Landing Page?

Landing pages are a tactic to increase conversion of site visitors into subscribers, leads and buyers.   Read: comparison of popular landing page software products   Landing pages are standalone pages with a single purpose, without links to your main website, outside a call to action, in order to limit the available options to your visitors. These pages are […]

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What is Real-Time Marketing?

Real-time marketing means making your brand (or benefits) relevant on the fly, based on instant feedback about a current event. Examples: Up-selling and cross-selling On-the fly donations to a novelty cause (If enough influencers are already talking about it) Real-time marketing must be in your marketing plan. Real time marketing  implies allocating resources in advance, based […]

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