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What is Marketing Mix Modelling?   Recently updated !

Marketing Mix Modelling is optimising marketing tactics, based on statistical analyses, such as multivariate regressions. Marketing mix modelling calculates past ROI or predicts future ROI through historical information, such as transactional data (syndicated points of […]

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What is a Supply Chain?   Recently updated !

A supply chain is the list of tasks required for an order.  Supply Chain Management. A supply chain could include multiple companies. Coordinating the contributions of everyone is key. Suppliers. Raw materials Components Assembly plants Distributors. Wholesale Retail […]


What is a Marketing Strategy?   Recently updated !

A marketing strategy is an attempt at selling your products using resources available to your company. Your strategy will permeate every aspect of your company. Understanding marketing strategy is simple if you accept the fact […]

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What is a Mission Statement?   Recently updated !

A mission statement defines what your company does for your customers, your employees and for you, the owner.  Your company’s mission statement is an opportunity to define your company in terms which will tell your target […]


What is Sales Forecasting?   Recently updated !

Sales forecasting is an estimation of your future sales. Sales forecasting is an integral part of marketing management, because it gives planners insights on cash flow needs and also on how to be assertive, by focusing […]

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