What was a SWOT Matrix? I Reversed it and it Makes More Sense

SWOT is a tool for situational analyses, used as part of any comprehensive market research. Read: Competitive Profile Matrix Please note that I call SWOT OTSW because the matrix became more useful after I reversed it. All brands and companies must build their assets to profit from their target markets or they would only rely on what they can create in isolation, and later try to […]

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