What is Brand Equity?

Brand equity is the difference in price between a brand name product and its generic competitor(s) Image Credit: http://www.chron.com Brand equity is used by marketers to describe a brand name product which is more profitable than a generic one. Well known brands are familiar and represent a lower risk to average customers, the most common […]

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What is a VRIO Framework?

The VRIO Framework tells you if your assets can be used against your competitors.   The VRIO Framework responds specific questions about your company and environmental factors, which should influence your business model. VRIO is an acronym. It means: Value. What is the cost and ease of access for your competitors? Value is whether or not an asset serves to exploit an opportunity […]

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What is the Growth-Share Matrix?

The Growth-Share Matrix is a primitive attempt at showing you which products in your portfolio deserve investment. Stars. High market share in a growing market. Recommendations. Invest Cash cows. Cash cows are profitable business units in mature markets, with little to no growth. Recommendations. Harvest. Cap investment. Question marks. Low market share in a growing market. Recommendations. Turn […]

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