What is a Supply Chain?

A supply chain is the list of tasks required for an order.  Supply Chain Management. A supply chain could include multiple companies. Coordinating the contributions of everyone is key. Suppliers. Raw materials Components Assembly plants Distributors. Wholesale Retail Indirect suppliers. Equipment Software Consulting services The purpose of SCM is to increase the profits per customer by creating an […]

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What is a Marketing Strategy?

A marketing strategy is an attempt at selling your products using resources available to your company. Your strategy will permeate every aspect of your company. Understanding marketing strategy is simple if you accept the fact that marketing is what makes customers. Otherwise, you wouldn’t spend neither time nor money on it, unless your company is […]

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What is a Mission Statement?

A mission statement defines what your company does for your customers, your employees and for you, the owner.  Your company’s mission statement is an opportunity to define your company in terms which will tell your target customers that they should buy from you. The best mission statements sound like a strategy and include: Corporate goal Reason for […]

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