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What are Purchase Triggers?   Recently updated !

Listen to this Post Purchase triggers are pieces of information that compel your target customers to act on the benefits your brand offers.    Purchase triggers can be used along the buying decision process, based […]

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Will This Entrepreneur Find Advisers for Their New Venture?

Listen to this Post With our product being developed, we are looking for a good team of advisors – we need input, challenges and connections, how can I find them? – Clarity user   Please […]


Automated Medical Treatments

Listen to this Post I want to create a new wearable/portable healthcare device. What area of medicine should I focus on? I am seasoned in writing software and product design. I know healthcare is a […]

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What is a Sensitivity Analysis?

Listen to this Post As far as marketers are concerned, sensitivity analyses help us to predict the financial effects of changes in the customer experience. Video courtesy of financewithexcel Pairs well with: Uncertainty Analysis     Marketing Applications […]


What Do I think About LinkedIn? ~ RE: It should bring ‘Answers’ Back

Listen to this Post @CustomerSpecs This is what I think of it https://t.co/nxAC6ldKA6. What d’ya think of that? — Ken Gordon (@quickmuse) June 11, 2015 Ken has a point. It’s not social unless it’s geared […]

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Including Referral Option During Sign-up – Clarity

Listen to this Post What are some of the best examples of a “referral program” being built in to the user sign up process? (From Clarity) Answer under the slideshow: Email Compliance for Affiliate Marketing from […]


What are the 4Ps?

Listen to this Post 4Ps are variables that allow marketers to improve a strategy. See: Marketing Mix Modelling to learn how to increase your profits through tactical manipulation.   Each variable has already been explained through individual posts. Please click […]

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Implementing Net Promoter Score for a CAD Company

Listen to this Post How likely are your current customers to recommend your offer to their peers? Originally asked on Clarity You need an iframes capable browser to view this content. Implementing NPS (a form of […]


What is Social Media?

Listen to this Post Social media are platforms that help your target customers to either talk to you or about you, on the record. Why are social media important to your company? Because of the insights. Social media let your target […]

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What is Cash Flow Forecasting?

Listen to this Post Cash flow forecasting verifies the revenue predicted by a sales forecast, as far as a marketer is concerned. * VAT = sales tax You might be asking yourself why a marketer […]


Medical Billers Increase Customer Worth of Medical Practices – LinkedIn

Listen to this Post Don’t Let Medicare Pay Cuts Impact the Bottom Line of Your Practice | LinkedIn   Medical billers can increase a medical practice’s customer worth, which means extra profits for this company’s target. […]

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HAPPY MOTHER’S DAY

Listen to this Post IT’S THAT TIME OF THE YEAR, AGAIN.   Congratulations if your mother is both alive and in contact with you. Cherish your time with her, because it flies and also because life […]


What is Marketing Mix Modelling?

Listen to this Post Marketing Mix Modelling is optimising marketing tactics, based on statistical analyses, such as multivariate regressions. Marketing mix modelling calculates past ROI or predicts future ROI through historical information, such as transactional […]

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What is a Supply Chain?

Listen to this Post A supply chain is the list of tasks required for an order.  Supply Chain Management. A supply chain could include multiple companies. Coordinating the contributions of everyone is key. Suppliers. Raw materials Components Assembly […]


What is a Marketing Strategy?

Listen to this Post A marketing strategy is an attempt at selling your products using resources available to your company. Your strategy will permeate every aspect of your company. Understanding marketing strategy is simple if […]

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What is a Mission Statement?

Listen to this Post A mission statement defines what your company does for your customers, your employees and for you, the owner.  Your company’s mission statement is an opportunity to define your company in terms which […]


What is Sales Forecasting?

Listen to this Post Sales forecasting is an estimation of your future sales. Sales forecasting is an integral part of marketing management, because it gives planners insights on cash flow needs and also on how to […]

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What is Brand Equity?

Listen to this Post Brand equity is the difference in price between a brand name product and its generic competitor(s) Image Credit: http://www.chron.com Brand equity is used by marketers to describe a brand name product […]


What is a VRIO Framework?

Listen to this Post The VRIO Framework tells you if your assets can be used against your competitors.   The VRIO Framework responds specific questions about your company and environmental factors, which should influence your business model. VRIO is […]

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What is the Growth-Share Matrix?

Listen to this Post The Growth-Share Matrix is a primitive attempt at showing you which products in your portfolio deserve investment. Stars. High market share in a growing market. Recommendations. Invest Cash cows. Cash cows are profitable […]


What is Geographic Segmentation?

Listen to this Post Geographic segmentation divides your target market into local subsets of buyers. Different locations could mean different needs.  This type of segmentation is commonly used, not only by companies that operate in multiple […]

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