What to Ask Parents of ADHD Children Before Marketing a Game to Help Them?

By | 07/07/2014

What is key information to learn about my clients for market research? Asked 3 days ago* by S. Thomas Warden in Advertising & Marketing I read everywhere that I need to be sending out surveys and getting to know my clients better in order to improve my product, but what questions are important to ask? There are a lot of templates for buyer personas out there and can’t tell what information is relevant… Read More »

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What is Horizontal Integration?

By | 06/30/2014

Horizontal Integration increases market share and prices by building or acquiring other companies. Companies that choose Horizontal Integration as a growth strategy are trying to control more of their target market, by adding brands and overwhelming their competitors with a higher share of voice. Controlling more brands in the same industry allows companies to reach different buyer personas, who could benefit from either the same product or a similar one. These products can be… Read More »

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What is Vertical Integration?

By | 06/09/2014

Vertical Integration means owning your supply chain to increase your negotiating power with suppliers and buyers.     Vertical integration allows companies to control supplies and distribution, in order to maintain lower and predictable costs, which could give a company an advantage over existing and potential competitors. Companies need to decide how they will design and build the customer experience to make it advantageous to both parties. Vertical integration is useful… Read More »

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