What is Geographic Segmentation?

Geographic segmentation divides your target market into local subsets of buyers. Different locations could mean different needs.  This type of segmentation is commonly used, not only by companies that operate in multiple locations outside their country of origin, but also by smaller local companies which need to position themselves as part of their communities. Geographic segmentation means showing […]

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What is a Buying Decision Process?

A buying decision process is a convention on how your target customers shop.   Whosoever desires constant success must change his conduct with the times. – Niccolo Machiavelli         There are 5 recognisable stages on which most authors agree. They are stepping stones which guide shoppers to buy often and to send referrals. The stages of a buying […]

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What is Cost per Customer?

Cost per Customer is what you pay to profit from an average buyer over time. The gross number is called Customer Lifetime Value. Cost of Customer Acquisition must be lower than the Lifetime Value of said customers for your business model to be viable. Cost per Customer and Customer Lifetime Value are measured in your target’s currency. Cost per customer […]

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