What is a Buying Decision Process?

A buying decision process is a convention on how your target customers shop.   Whosoever desires constant success must change his conduct with the times. – Niccolo Machiavelli         There are 5 recognisable stages on which most authors agree. They are stepping stones which guide shoppers to buy often and to send referrals. The stages of a buying […]

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What is Cost per Customer?

Cost per Customer is what you pay to profit from an average buyer over time. The gross number is called Customer Lifetime Value. Cost of Customer Acquisition must be lower than the Lifetime Value of said customers for your business model to be viable. Cost per Customer and Customer Lifetime Value are measured in your target’s currency. Cost per customer […]

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What is Mobile Marketing?

Mobile marketing is engaging with your target market on mobile devices to earn their business. Why You Need Mobile Marketing. It’s where your prospects might spend much of their internet time. It makes your brand relevant to the current mindset of your target customers. Nothing beats the comfort of getting what you want through a device in your […]

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