Why do B2B marketers offer downloadable content? – Quora

To create leverage for their investment through self and affiliated income, in addition to helping users who can’t print a web page.    This is only a quick introduction to email marketing. I will write about it in future posts so you might want to subscribe to this blog using the widget on the sidebar. I […]

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What is Value Chain Analysis?

VCA helps strategists to decide if they will compete on costs or differentiation by recognising internal activities which can be used as an advantage. Value Chain Analysis Primary Activities (Favour cost advantage) > Inbound Logistics Operations Outbound Logistics Marketing & Sales Service —–PROFIT—– Support Activities (Favour differentiation) > Human Resources Capital Reserves Infrastructure Technology R & D  […]

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What is a PEST analysis?

It’s a tool to visualise external factors which shape your target market. Political. Economic. Socio-Cultural. Technology. P E S T Hatred is gained as much by good works as by evil. Niccolo Machiavelli Political factors Economic factors Government stability. Bureaucratic delays. Tax policy. Incentives. Rates. Tariffs. Fines. Freedom of expression. Governmental industry regulations. (Copyright, antitrust, environment, […]

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