Marketing is what makes customers, so being a marketer…

Peter Woolvett
Peter Woolvett, customer maker.
Ahora en castellano!

As most people with a multicultural background, I am used to keeping my options open. Being an alien is a handy reminder that my work is to create connections (textbook definition of creativity) between groups of people who might have nothing to do with me, resulting in an ever-growing comfort zone.


Los Angeles is a good place to live, work and play, because its diversity keeps reminding me that:


  1. One-size-fits all is absurd
  2. Individuality creates marketing opportunities.
  3. Marketing is about your target customers.


I can’t think of a better place to be. There are many interesting cities and I would like to visit them, but I’m not fond of neither blizzards, hurricanes nor floods.


Am I a nice person to be around?


As most introverts, I focus on the desired outcome of any situation and enjoy the company of interesting people.

I enjoy conversations and learning about whatever it is that you do. The only difference with extroverts is that we are assertive, not loud.

It’s good to follow up and follow through, because it makes others feel appreciated and I like feeling that way, too.

It takes one to know one.

I like meeting my fellow marketers to talk geekery that we can’t mention at home.  This is also a better way to work as a team than just exchanging spreadsheets and notes.

I live and work by standard Western values:

  • Honesty.
  • High quality work.
  • Tolerance.




Professional formation

  • Instituto DUOC UC. Santiago, Chile
    • Bachelor’s in Advertising
    • Minors: account management and media planning

Professional experience

  • My Chef Maggie (2011 – Present)
    • Marketing manager
  • Ghost planner (2009 – 2013)
    • Writing marketing plans
  • Garment Group (2008 – 2010)
    • Integrate sales force into marketing planning
    • Create knowledge bank for sales representatives
    • Improve communication between the sales force and the warehouse
    • Create new lines out of previously failed products
    • Improve existing customer service procedures
  • Big Time Productions (2008) – Failed start-up
    • Participate in pilot programme
  • Welcome Valet Parking (2007) – Failed start-up
    • Analysis and recommendations. Failed to convince my client on time.

I included two major failures in my career during the recession, because I own my mistakes and learn from them.

I had many odd jobs during the recession and will gladly tell you about them and my experience abroad, between 2002 and 2007


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