Lower your cost per customer by anticipating their decisions.

chess pieces

Of mankind we may say in general they are fickle, hypocritical, and greedy of gain.

Niccolo Machiavelli

How often do you think about your own relevance?

  • Gain insightful recommendations.
  • Enable sales, marketing and everyone else in your company to work together.

chess pieces

Why ordering a new marketing plan?

To make marketing about your customers, not about you.

  • Learn who are most likely to buy from you.
  • Make your prices symbols of value.
  • Reduce stagnation in R & D.

Ideas should be analysed before spending money or development time on them. Learning how your target customers are likely to act can help you to gain and defend a competitive advantage.

Scope of my work.

Preferred type of clients.

I prefer companies with a technological or innovative culture, where management makes timely decisions, based on facts.

  • Companies in the midst of expansion.
  • Companies with declining sales.
    • Still financially viable.

Expertise included.

When you order a marketing plan, I will include a list of vendors to implement the new recommendations, which we will create together during the development of your job.

My methodology relies first on your own insights to avoid expensive redundancies, like charges for discovering what you already know, a problem commonly associated to consultants.

I make it easy for you and your team to lower your cost per customer, by providing partial insights, which can help to predict a decision process and the quality of the customer experience.

Everything in a plan needs a role.

Once their relevance to your target market and their roles in your campaign have been established, the proposed list of vendors will be built based on:

  • Individual verifiable quality.
  • Ability to work as part of a larger programme.

The list of vendors is included to help you start shopping and does not affect the cost of your order.

I must disclose that some vendors will be my affiliates. However, most vendors that you might choose will be paying a commission or a flat fee to a distributor, without making certain that their services can be integrated with the rest of your campaign, in order to lower your cost per customer.

Some of the experts in my network are:

  • Graphic Designers.
  • Data Managers.
  • Web Developers.
  • Programmers.
  • IT / EDI  technicians.
  • SEOs.
  • Advertising pros.
  • Bloggers.
  • Social Media workers.
  • Audiovisual producers.
  • Copywriters.
  • Sales coaches.
  • Logistics specialists.
  • Print Shops.
  • Translators.


About Peter Woolvett

Lower your company's cost per sale by ordering a new marketing plan, using the menu above. Your brand will be relevant to your target customers every time they can pay attention.

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