Your customers are being constantly
bombarded by many sources of noise that reduce their attention span.
You need to account for that noise in your marketing strategy, in
order to lower your cost per customer.
CustomerSpecs.com can help you to
streamline an existing marketing plan or professionally assist you
in creating a new strategy.
It has been interesting to watch how many
businesses bet everything on tactics that worked for someone
else, regardless of their specific scenario. Bias is normal
when you need something to be the solution.
Marketing integration makes your company more competitive,
by considering multiple sources of information and a coordinated delivery
of your message. This approach can produce more customers
who are comfortable about your brand and its benefits.
Include much more than your
customers by interacting with the communities where your company operates:
staff, competitors and any other entity that influences or regulates
the way you run your business. This is a good way to create brand
advocates for your company. This is also what most social marketers
call "building relationships" and we are fortunate to work
with some of the best in this field.