Customers are your main source of revenue. Understand how you fit in their world and you will stand a chance.
There are several causes for low sales performance or high cost of acquisition, and they must be addressed before you buy a marketing campaign. Otherwise, you will alienate your target customers and fail.
Lower your cost per customer: brief me.
Think of what you do better than your competitors and I will make it relevant to your target customers. They can only think of your brand as an improvement in their lives/jobs/businesses.
If this is impossible, I will help you to find a new niche, change your positioning or kindly advise you to close shop and try again.
- You need insightful recommendations.
- You want sales and marketing to work together.
- Your customers are probably diverse.
What is the purpose of a brief?
Simplify the creative process. This will make my recommendations more accurate.
Positioning and Branding.