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Customers are your main source of revenue. Understand how you fit in their world and you will stand a chance.

 

There are several causes for low sales performance or high cost of acquisition, and they must be addressed before you buy a marketing campaign. Otherwise, you will alienate your target customers and fail.

 

Lower your cost per customer: brief me.

 

Think of what you do better than your competitors and I will make it relevant to your target customers. They can only think of your brand as an improvement in their lives/jobs/businesses.

If this is impossible, I will help you to find a new niche, change your positioning or kindly advise you to close shop and try again.

 

What is the purpose of a brief?

Simplify the creative process. This will make my recommendations more accurate.

 

Benefits.

 

Customer segmentation.

Product coordination.

Pricing.

Sales integration.

Positioning and Branding.

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