Customers are selfish. What makes you better?
Of mankind we may say in general they are fickle, hypocritical, and greedy of gain.
Think of what you do better than your competitors and I will make it relevant to your target customers. They must think of your brand as an improvement in their lives/jobs/businesses.
- You need insightful recommendations.
- You want sales and marketing to work together.
- Your customers are probably diverse.
What is the purpose of a marketing consultant?
To lower your cost per customer by simplifying the creative process, along with eliminating redundancies and discrepancies that could cost you sales.